Smileys have been an ongoing client for some time now from an artworking angle. I was brought on board to help realign their communications when pitching and collaborating with incredible brands like H&M, Pull and Bear, Puma, and Billabong to name a couple.

Working with their updated style it was my role to create presentations and content that could be used when discussing the Smiley brand with their core clients. I'm also involved with creating exhibition graphics, social content, and internal comms.

Smiley also has a very strong position within the charity sector. Every year they host an awards event to bring awareness across a broad spectrum of charities. I was fortunate enough in 2023 to produce the artwork for the event across print and digital, which was held at the Odeon in Leicester Square, London. Due to my continued work, I'm also working closely with the team in creating the 2024 awards assets too.

Being around such an inspiring team at Smiley's is certainly a career highlight for me. Great brand, with great products, and great people.